Like Nerf, Love Lightning Bolt? Wizards Wants to Sell You This
Did you know that the Nerf brand started in 1969 as a collaboration between a game inventor and a kicker for the Minnesota Vikings? Game industry giant Parker Brothers began producing Nerf balls in 1970 and many years later, in 1991, Hasbro came to own Nerf. 1992 saw the development of the infamous Nerf blaster, […]
Hasbro Claims “MTG Is Strong” Despite Ongoing Backlash
Despite the prevalence of a certain global pandemic, MTG’s profits have been soaring throughout recent years. Reaching new highs one year after the next, the new Blueprint 2.0 strategy from Wizards of the Coast and Hasbro is undoubtedly paying off, especially for MTG. So much so, in fact, that last year MTG achieved an incredible […]
Hasbro and Mattel Parentship May Create Some Wild MTG Cards!
Throughout recent years, Wizards of the Coast has been no stranger to brand crossovers. Starting with a controversial crossover with The Walking Dead in 2020, Wizards would eventually found the Universes Beyond product line. From here, Wizards of the Coast and Hasbro have steadily been expanding the scope of this MTG sub-brand. In 2023, for […]
Hasbro Answers MTG Players’ Prayers After Billion-Dollar Success
Throughout recent years, the growing commercialization of Magic: the Gathering has become an increasingly prevalent concern within the MTG community. This is no surprise considering that, under Hasbro’s influence, Wizards has been greatly expanding their catalog of products recently. For instance, within the past four years, Wizards have created Collector Boosters, Secret Lairs, and the […]
MTG Players Lament Hasbro for Making Magic More Expensive
Ever since Hasbro purchased Wizards of the Coast in 1999, MTG players haven’t been best pleased with Wizards’ corporate overloads. Typically, while Hasbro’s ownership of MTG has caused lingering doubts, Wizards has been steering the ship and keeping players happy. Recently, however, MTG players have been increasingly concerned about Hasbro’s influence over the world’s oldest […]
New Bank of America Report Slams Hasbro for MTG Monetization
Throughout recent years, MTG players have been getting progressively more discontented with Wizards of the Coast’s parent company, Hasbro. Believed to be the reason behind many of WotC’s dubious business decisions, Hasbro has faced consistent complaints from MTG players. Typically, these complaints have always lingered in the background when discussing topics such as MTG’s bloated […]
Hasbro To Cut 1000 Jobs Following Q4 Disappointment
While MTG players are all too aware of how much Magic costs, the brand’s value has always been somewhat nebulous. That was, at least, until Hasbro boasted and announced MTG was on track to become the company’s first billion-dollar brand. Thanks to the business decisions that brought about this valuation, MTG players weren’t all too […]
Repeated MTG Delay Ignites Fears of Year-Long Wait
Throughout the past two years, thanks to a particular pesky global pandemic, MTG fans have become no strangers to delays. So much so that ahead of a set’s release, it’s no longer surprising to see a “Product Delays” announcement. Blaming the problems on “ongoing supply chain disruptions,” we’ve seen delays affecting literally every major MTG […]
Hasbro Addresses Claims They’re Overprinting MTG
It’s safe to say that Hasbro has been in a lot of hot water recently. MTG players have been somewhat aggrieved for some time, however, recently things got a whole lot worse. Following a truly scathing report from the Bank of America, many of Hasbro’s potential flaws and failings were laid bare. In their report, […]
Hasbro May Be About to Fix Magic: the Gathering
Update Since the publication of this article, Hasbro has gone on to have this tantalizing fireside chat with UBS. In the interview, a variety of topics were discussed and addressed, with Hasbro even commenting on the Bank of America’s damning report that was recently released. To keep you up to speed, below are the articles […]